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Why I Changed My Business Name

This is my old logo and business name, Happy Home Studios. I still love the name and the logo.  I was Happy Home Studios for close to 5 years and it was hard to let go…at first.

After focusing more on painting/drawing and fine art prints, I realized my passion was in making art, not necessarily in crafty items.  I still love making concrete planters and coasters and am still debating adding those back to the shop, but my inner “ness” is all about paint on canvas and ink on paper.

I think with Happy Home Studios I was trying to be what I was “supposed to be” as a brand. Although I did enjoy everything I made while working under the name HHS, something didn’t feel quite right.  It felt like I was trying to fit myself into this box.  A box constrained to home goods and home decor.  Also, nothing was really BLOWING MY MIND as far as fulfilling my creativity.  While I was making the tote bags and coasters, all I really wanted to do was draw and paint.  Okay cool, so why not keep HHS as your biz name but switch to paintings/drawings primarily?  Great question.

My name has endless opportunities, no matter my passion, my name comes with me, it follows me wherever I go.  I’m proud of my name.  I feel lucky to be a Hanigan. So to me, the change just made sense.  I thought, if it’s that important to me, I should just make the switch. So I decided to go for it – make the transition and update the old website to guide people here, to my shiny new website. Right after I made the decision, I bought new business cards, made a sign and participated in my first local art show as “Emily Hanigan Art” and my oh my did it feel good!

It may sound like it was an easy peasey quick decision, but I hesitated for a quite awhile. My original hesitation to make the switch came from thinking, “But I’ve made a following with Happy Home Studios already! What if people don’t know I changed my name?!”  Um, first off, I’m not necessarily raking in thousands and thousands of website views a day or anything…yet 😉  And I can guide people here with the wonderful power of social media.  My business is still growing and I’m still learning. So I figured why not grow and learn doing something I’m 100% passionate about and with a business name easy to take with me anywhere.

Owning a website with my actual name makes me feel like the possibilities are endless.  Stay tuned for more painting and drawing collections…hoping to do a “Seasonal Collection” down the road. 😀

What do you use for your business name? Your actual name or a different moniker? What made you decide one way or the other?



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